it's Design Thinking for your message

Storytelling for Purpose, Persuasion and Profit

hi, my name is Jyoti Guptara and I’ve been a professional writer since the age of 17, when I published a bestseller. By 18, I was speaking at a United Nations summit and on stages internationally.

While I continue to write and speak, I am equally passionate about helping people apply storytelling principles to improve performance, regardless of industry. Find out how I went from writing “escapist” fantasy fiction to discovering the incredible power of stories to radically change individuals, organisations and entire nations.

Lead with Storytelling

Whether you want more effective marketing and sales, or to shift organisational culture and position your company to be future fit, Storytelling can help.


“Every great leader is a great storyteller …
Stories are the single most powerful tool in a leader’s toolkit.”

— Howard Gardner, Harvard psychologist and author, Leading Minds

Stories are the most influential thing in the world. That’s because the structure of successful stories perfectly matches the structure of our brains. As a novelist, I have studied story structure for fifteen years and love bringing this knowledge to bear on a strategic communications challenge.

Do you struggle with your Message?

  • Are your employees struggling to get on board with the vision?
  • Finding it hard to attract talent?
  • Less than impressed with your last marketing effort?

Then you’re struggling with your message. 

 Most people hire an agency to solve the problem. But here's the thing: communication is integral to who we are. You are responsible for your message – or it’s simply not your message.  Sound intimidating? Hey, I know what it’s like to write a 600-page book but struggle to write the back cover… getting clarity can be difficult from close up!

That’s why I help you clarify your message.

How does it work?

Step 1: Assessment 
Schedule a free 30 minute coaching. Tell me your challenges and hear how storytelling can help.

Step 2: Knowledge Transfer
According to your need, I come and coach individuals or groups.
Workshops are interactive and there is an emphasis of putting theory into practice.

Step 3: Implementation
It's not a magic bullet. It's a new skill set.
Sessions leave you with everything you need to start your journey to narrative competence.

I remain available to guide you on the journey - until the results show.

Drop me a line to find out how storytelling can improve well-being and performance in your personal development, organisation or nation.

"Jyoti Guptara's presentation at the Future of Quantum Businesses was amazing. We had great feedback on his contribution to the conference"
– Dr. Clément Javerzac-Galy, École polytechnique fédérale de Lausanne (EPFL)

Some people I have worked with:


If you are interested in my work, please subscribe to my Author Letter to get news, tips and free stories a few times a year.